Cruze Elements, the parent company of Lexcru Water Tech, is a globally trusted brand in water purification, specializing in Domestic RO Purifiers, Commercial Water Purifiers, Water Ionizers, and Water Softeners. Founded in 2015, Cruze has grown into a market leader, pioneering India’s first Water Ionizer and driving innovation in the industry.

With a strong commitment to the ‘Make in India’ initiative, Cruze has reduced import dependency while delivering high-quality, CE and ROHS-certified products. Its flagship Cruze Water Ionizer, developed after five years of research, provides advanced water purification at the touch of a button.

Lexcru Water Tech, a subsidiary of Cruze, further strengthens its industry presence. Backed by a global dealer network and partnerships with brands like Hindustan Unilever and Livpure, Cruze continues to revolutionize the water industry. With a workforce of over 1,000 professionals, it remains dedicated to providing safe, healthy drinking water worldwide.